sellectra sellectra

In the e-commerce business, there is no way around Amazon.

We identify improvement potentials, develop a holistic sales and product strategy and implement relevant performance factors to successfully position your brand on Amazon.




We realize your Amazon
e-commerce strategy.

Unique. Quantifiable. Sales-driving.

Your brand is unique. As is your e-commerce strategy. Our goal is to help your brand to achieve a sustainable and quantifiable growth. We identify improvement potentials in your sales and product strategy based on market research and comprehensive competitor analyses. Our solutions open new perspectives and directly support Amazon seller in validating and improving their business models as well as verifying future opportunities and sales forecasts.

  • Analysis
  • Conception
  • Implementation
  • Optimization
  • Growth
  • Expansion


We optimize and
establish rankings.

Effective. Impactful. Sustainable.

Target group-specific product optimization is key to becoming and staying successful in the growing and ever-changing Amazon marketplace. Data-driven optimization software enables us to be right on the pulse of the market. This provides you with the opportunity to incorporate current trends and market developments in order to secure a place among the Top-Sellers on Amazon. With our experts in digital marketing and Amazon marketplace optimization (MPO), we optimize the display of your product portfolio and create intuitive shopping experiences for your customers – from your customers’ very first contact with your brand on Amazon up to long-lasting customer relationships.

  • ASIN Optimization
  • Amazon Marketplace Optimization (MPO)
  • Amazon Search Engine Optimization (SEO)
  • Amazon Search Engine Advertising (SEA)


We make
brands visible.

Customer-oriented. Relevant. Output-driven.

Long-lasting customer relationships are an essential part of your success on Amazon. We analyze your customer base, your target group as well as your business model and develop a holistic and tailor-made marketing concept for your Amazon marketplace. Relevant statistics and up-to-date market reports enable us to create an optimal appeal for your target group and, ultimately, to achieve your short and long-term objectives.

  • Amazon Marketing Services (AMS)
  • Pay-per-Click (PPC) Campaign Management
  • Amazon Performance Marketing
  • Branding


We create your
Amazon process map.

Systematic. Data-driven. Dynamic.

Through our expertise in business intelligence and digital analytics, we identify key success factors that are essential for your business success on Amazon. We link information about user traffic to key performance indicators of your Amazon Seller Account, analyze and evaluate the result and develop behavior models and future predictions for your business model. We continually monitor your business processes and enable you to actively exploit market opportunities to successfully differentiate your business from incumbents in the market.

  • KPI Definition
  • Monitoring
  • Evaluation
  • Optimization


We organize
your marketplace.

Experienced. Efficient. Pragmatic.

From the very first vison of your Amazon business model through the conception and product launch up to the optimization of your sales strategy and your Amazon Seller Account. We work side by side with you and make sure that you achieve your goals. We develop a tailor-made sales and product strategy, implement data-based marketing campaigns, evaluate your successes and increase your profit and growth rate on Amazon sustainably.

  • Account Setup
  • Inventory and Logistics Management
  • Seller Central Management
  • Problem Resolution Management
  • Product Data Management
  • Review and Returns Management

sellectra provides target group oriented consulting and operational support in conceptualizing, implementing and optimizing Amazon sales strategies to manufacturers and brands.



Contact us:

sellectra GmbH

Prinzregentenstrasse 54
80538 Munich



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